Comparing Auction Dynamics
TikTok continues to deliver lower CPMs ($4.00 - $8.00 vs Meta's $14.00 - $22.00). However, Meta still maintains a higher conversion rate for high-AOV purchases ($75+) due to its older demographic with higher disposable income.
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❓ Which platform is best for impulse purchases under $35?
TikTok dominates impulsive low-ticket purchases and trendy viral products, while Meta excels for considered purchases, SaaS, and B2B.