Why Browser Pixels Are Failing
Safari's ITP, Chrome's third-party cookie phase-out, and mobile content blockers terminate JavaScript tags before purchase events can fire. This causes Meta to attribute fewer conversions, triggering lower algorithmic bidding confidence.
Setting up Server-Side CAPI (Conversions API) transmits events directly from your cloud server to Meta's servers, completely bypassing browser blockers and achieving Event Match Quality scores above 8.5/10.
⚡ Campaign Automation
Compose & Automate Multi-Channel Ad Campaigns
Distribute, schedule, and optimize campaigns across Meta, TikTok, and Pinterest from a single unified hub.
Explore Campaign Composer →Frequently Asked Questions
❓ Will CAPI cause duplicate purchase events?
Not if configured correctly with identical `event_id` parameters across both browser and server payloads, allowing Meta to automatically deduplicate.