The 6 Above-the-Fold Commandments
- The Outcome-Focused H1: State the exact dream result in plain language.
- The Mechanism H2: Explain how your product delivers that outcome without the common downside.
- The Single Primary CTA Button: High-contrast, action-oriented text ('Start Free Trial in 30 Seconds').
- Friction Reducers: 'No credit card required' or 'Cancel anytime'.
- Social Proof Anchor: 5-star rating with active user count.
- Visual Product Mockup: Show the software or physical item in action.
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❓ Should a landing page have navigation links in the header?
For dedicated paid ad landing pages, remove all navigation links to keep the visitor focused on a single conversion path.