The 3-Phase Holiday Campaign Roadmap
Phase 1: Audience Warming (October): Run low-cost lead generation and VIP early-access campaigns to build massive first-party email lists.
Phase 2: Early Bird Launch (First 2 Weeks of November): Reward VIP subscribers with exclusive early-bird discounts before CPMs double.
Phase 3: The Main BFCM Surge: Deploy simplified Advantage+ scaling campaigns with high budget caps and pre-approved creatives.
⚡ Campaign Automation
Compose & Automate Multi-Channel Ad Campaigns
Distribute, schedule, and optimize campaigns across Meta, TikTok, and Pinterest from a single unified hub.
Explore Campaign Composer →Frequently Asked Questions
❓ How much do CPMs increase during Black Friday week?
Meta CPMs typically spike by 40% to 120% during Thanksgiving week through Cyber Monday.